Leading by example, China’s largest publisher invests in a zero-inventory future

Kodak recently hosted an Open House in Nanjing, China at the facilities of our long-time customer, Phoenix Publishing & Media Group. If you’ve never been to Nanjing, it’s an impressive place. With over 8 million people, it is the second largest commercial center in East China. The city has a prominent place in Chinese history and culture, having been the capital of China for several periods. Since the Three Kingdoms period, it has been a leader in textiles, shipbuilding and printing.

Kodak’s William Mansfield share his insights  on how printers are profitably operating print-on-demand business models, where the business of printing books represents more than a US$35 billion opportunity, with China representing 12% of the global market.

Kodak’s William Mansfield share his insights on how printers are profitably operating print-on-demand business models, where the business of printing books represents more than a US$35 billion opportunity, with China representing 12% of the global market.

Today, Phoenix carries on the proud tradition of centuries of printing innovation in Nanjing. Established in 1991, Phoenix has become one of the most prominent publishing conglomerates in China. A position it has attained by keeping one foot in the future. Over the past several years, Phoenix has been investing in its future by creating the capability to become a leader in the Print-on-Demand (POD) publishing market. The integration of Kodak’s PROSPER 1000 System in 2011 was the first step the company took to grow its short-run book printing operations. Recently, Phoenix purchased Kodak’s new PROSPER 6000 as part of its continued investment to become a “zero-inventory” publisher. With over 40 major publishers on its POD platform and the capability to produce over 20,000 books a day, Phoenix can whisk a range of titles to buyers within 2-3 days. (more…)

Phoenix Media Group Installs First KODAK PROSPER 6000 in China

Prosper 6000 largeDigital transformation continues as Phoenix leads China’s Print on Demand Market

Phoenix Publishing and Media Group (PPMG) is one of the leading publishing conglomerates in China. Over the past few years, Kodak has helped Phoenix transform into a digital operation that is better equipped to manage its vast book inventory, while also creating the capability for print-on-demand services. The integration of Kodak’s PROSPER 1000 System was the first step the company took to grow its short-run book printing operations through a Print on Demand (POD) capability.

With the POD line in full operation since November 2011, PPMG has successfully signed up more than 40 major publishers, with the capability to produce over 20,000 books a day. The company is able to commit to an average delivery time between 2-3 days. With this proven track record of success, Phoenix announced at All in Print in Shanghai, China that it is expanding its digital capabilities with the purchase of Kodak’s PROSPER 6000P System, making it the first installation in China.

Li Xue, Vice President of Phoenix Publishing & Media Group, commented: Printing digitalization and digital printing are the cornerstones of Phoenix growth strategy. During the past 3 years, Phoenix Group has excelled at POD and we continue to drive the market’s growth. The investment in the Prosper 6000 is designed to meet the increasing demand from our customers and is part of our Group’s strategic growth plans as we look to expand our on-demand print capabilities. By embracing digital, we have experienced rapid growth in our POD business and The PROSPER 6000 is a cutting-edge solution that is helping us thrive in China’s fast-changing printing market. (more…)