Australia’s Officeworks sets out to change the photo retail experience

Everyone here at  Kodak is extremely excited about a new agreement that we recently signed with Officeworks, Australia’s largest retailer and supplier of office supplies and solutions for retail and business customers.  It’s a great agreement because it achieves two important objectives.

First, as long time partners, Kodak and Officeworks have been dedicated to reinventing the retail photo experience for consumers. At the center of this deal is the installation of new KODAK Adaptive Picture Exchange (APEX) dry lab equipment and technology, which will help deliver a while new innovative photo shopping experience

Second, Kodak is not just focused on delivering great technology. We want to provide total solutions that help drive profitable growth for  our customers and partners.

Mark Ward, Managing Director of Officeworks says it best:

“Kodak has helped Officeworks build its photo retailing category to where it is today with consistently strong growth as well as innovative and cost-effective solutions for customers. We see a complete solution from Kodak that can drive increased customer satisfaction and substantial sales growth via new product offerings and better service in the Photo category.”

Photo applications: New potential sales


In order to operate successfully in the modern printing industry which is influenced massively by digital developments, print shops have to develop their business model continuously and need to introduce innovative products – especially products which allow them to gain access to markets with strong growth and acceptable profit expectations.

The results of an InfoTrends survey – according to which the polled print shops achieved 40 to 50 percent higher profit margins on new products they offer – shows just how strong the correlation between new products and business growth actually is. Job print shops with electrophotographic digital printing equipment have the opportunity to enter one of the fastest growing markets: The market for special photographic printing products.