Highlight’s from Kodak’s presence at 2012 photkina

If you didn’t have the time to make it to photokina last week, don’t worry! The Kodak team was there in force helping to celebrate professional photographers who rely on Kodak products to capture and share their creative visions.

Here’s a summary of some of the events and activities that you might find interesting:

Take a tour of the booth at:

  • One of the customers in the spotlight was JUCO, a creative team that has done fashion photography for a number of magazines, as well as work for clients like Target and Nike. Click here for a blog interview with Julia Galdo and Cody Cloud, the duo that formed JUCO after meeting at the San Francisco Art Institute.

Photo applications: New potential sales


In order to operate successfully in the modern printing industry which is influenced massively by digital developments, print shops have to develop their business model continuously and need to introduce innovative products – especially products which allow them to gain access to markets with strong growth and acceptable profit expectations.

The results of an InfoTrends survey – according to which the polled print shops achieved 40 to 50 percent higher profit margins on new products they offer – shows just how strong the correlation between new products and business growth actually is. Job print shops with electrophotographic digital printing equipment have the opportunity to enter one of the fastest growing markets: The market for special photographic printing products.