Phoenix Media Group Installs First KODAK PROSPER 6000 in China

Prosper 6000 largeDigital transformation continues as Phoenix leads China’s Print on Demand Market

Phoenix Publishing and Media Group (PPMG) is one of the leading publishing conglomerates in China. Over the past few years, Kodak has helped Phoenix transform into a digital operation that is better equipped to manage its vast book inventory, while also creating the capability for print-on-demand services. The integration of Kodak’s PROSPER 1000 System was the first step the company took to grow its short-run book printing operations through a Print on Demand (POD) capability.

With the POD line in full operation since November 2011, PPMG has successfully signed up more than 40 major publishers, with the capability to produce over 20,000 books a day. The company is able to commit to an average delivery time between 2-3 days. With this proven track record of success, Phoenix announced at All in Print in Shanghai, China that it is expanding its digital capabilities with the purchase of Kodak’s PROSPER 6000P System, making it the first installation in China.

Li Xue, Vice President of Phoenix Publishing & Media Group, commented: Printing digitalization and digital printing are the cornerstones of Phoenix growth strategy. During the past 3 years, Phoenix Group has excelled at POD and we continue to drive the market’s growth. The investment in the Prosper 6000 is designed to meet the increasing demand from our customers and is part of our Group’s strategic growth plans as we look to expand our on-demand print capabilities. By embracing digital, we have experienced rapid growth in our POD business and The PROSPER 6000 is a cutting-edge solution that is helping us thrive in China’s fast-changing printing market. (more…)