Small Brands, Big Profits With Smart Packaging

"In this era where vast resources and heavy advertising play increasingly critical roles in generating a competitive advantage, creating a level playing field on the store shelf, at the point of sale, can make all the difference to a small or local brand."

“In this era where vast resources and heavy advertising play increasingly critical roles in generating a competitive advantage, creating a level playing field on the store shelf, at the point of sale, can make all the difference to a small or local brand.”

 

Kodak’ s Michael Bialko shared some great insights for how brands, whether big or small, can stand out at the crucial point of sale with great packaging. Consumer goods providers need to partner with packaging suppliers who fully understand how labels and packaging establish, enhance, and reinforce the brand, driving engagement and personal identification. You can read his full article online at Manufacturing Business Technology.