Going Direct in Australia

Kodak’s Steve Venn speaks with Print21 to discuss our decision to move to a direct sales model for plates in Australia. You can read the entire article online at Print21. As Steve comments below, it’s all about the customer:  

Screen Shot 2014-02-24 at 14.24.46“It makes Kodak more competitive, at a time when customers are under extreme price pressures in some cases. But it’s not just a question of plate price, we’re looking forward to talking with customers about total solutions, from plates, workflow, colour solutions right through to working with customers considering a transition to digital.”