Creating new opportunities for newspaper publishers

Nearly 400 media and publishing executives from across 29 countries recently met in Hong Kong at WAN-IFRA’s Publish Asia 2014 conference. Facing a rapidly changing environment driven by new technologies, the conference focused on how the print media business can re-invent itself. A key to this change centers on how successfully publishers can adapt their business models to remain relevant in this challenging, but dynamic environment.

Kodak's Evandro Matteucci discusses the range of new business applications publishers are developing to stay competitive in a rapidly changing media market.

Kodak’s Evandro Matteucci discusses the range of new business applications publishers are developing to stay competitive in a rapidly changing media market.

Kodak’s Evandro Matteucci had the opportunity to speak at the conference to discuss how Kodak is helping its customers grow their businesses by combing the right technologies with smart business strategies. A key insight he brought forward was the need for publisher’s to play on their inherent strengths to help them increase circulation and advertising revenues.

For example, a number of international news dailies from across the world are finding creative ways to attract new readers through interactive gaming and contests at the newsstand. The results have been impressive. A popular daily newspaper in China saw a significant jump in circulation and revenue after deploying a strategy using hybrid-printing technology –Kodak Prosper—to insert unique bar codes for a lucky draw. The right investment in technology seamlessly integrated into existing offset equipment not only engaged readers, but opened up new opportunities to attract advertisers.

Print Newspaper industry adopts to challenges by innovating with hybrid printing applicatons

As circulation and print advertising revenues continue to decline, the question from printers today is how to create a newspaper model that is attractive to both readers and advertisers, whilst providing a healthy margin for publishers. To address this challenge, Kodak hosted 140 professionals from the Newspaper, Advertising, Distribution, and Printing industry from Mainland China, Taiwan, Hong Kong, Thailand, Malaysia, Philippines, and South Korea at a 3 day seminar.

Axel Springer integrates Kodak Prosper across all its German printing sites

Axel Springer integrates Kodak Prosper across all its German printing sites

A major focus of the seminar dived into how some of the world’s leading publishers are giving their web presses a new lease on life by integrating hybrid inkjet systems, like Kodak’s PROSPER S SERIES high-speed digital inkjet heads.

These hybrid systems are helping publishers offer their advertisers dynamic new ways to target their customers with variable data and targeted marketing campaigns that deliver a higher ROMI.

See how some of our customers, including Germany’s Axel Springer and China’s Shenzhen Press Group are  transforming their businesses with hybrid inkjet in these great case studies.

Australia’s Industrial Printing Co. goes hybrid

It’s always great to see our customers get credit for the great work they are doing to advance their business. Check out this fantastic article in Australia’s Print21 Magazine which profile’s Kodak customer Industrial Printing Co. from Lithgow.

 

The quote below from Industrial Print’s general manager, Steve Scott, sums up the advantages hybrid printing can deliver:

A job that used to take two days to print and five days to do the variable data offline has now changed to realistically, two and-a-half days fully complete inline. But, it’s not just the time, the print quality has also increased by a hundred per cent