Managing Color Should Be As Easy As Driving

 

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Color matters. It matters to the designers you work with and to the clients you serve because ultimately, as buyers, color influences our decision to pick up that magazine or box of cereal from the store shelf, to open that envelope that came in the mail, etc. Unfortunately, for many print service providers, delivering accurate, consistent color is still a huge challenge. Press-to-proof alignment—spot color accuracy—press-to-press consistency—and other color-related issues can cause delays, spoilage and rework, and have a direct impact on the bottom line.

Color management should be similar to driving, where someone can get into a car and, regardless of that car’s make, model or style, that person should be able to maneuver it fairly easily. That consistency is what we want to bring to color management in printing—enabling prepress staff to work on any stage of the color process with little user ramp-up time. And that’s why we’ve joined forces with the International Color Consortium (ICC), the worldwide authoritative body in setting color industry standards. Because it matters to us too.

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