Axel Springer embraces hybrid printing to drive higher profitability and improved reader retention
Axel Springer of Germany is one of Europe’s largest media companies, publishing over 230 newspapers and magazines, including Bild, the highest circulation newspaper in Europe. As its print media products continue to face pressure from the proliferation of digital media, the company looked to embrace a new newspaper model to attract and retain readers, while creating new channels for revenue.
The company is integrating KODAK PROSPER S30 Imprinting Systems on its MANROLAND COLORMAN Newspaper Web Offset Press machines in several of its printing plants across Europe.
• Seamless integration into high speed off-set presses
• Addition of inline variable data capabilities to web offset machines
• Ability to create variable gaming and contests that can drive increased newsstand sales