Shenzhen Press Group adds inline personalization capabilities to offset press to drive new ad revenues
Shenzhen Press Group Printing (SPG) Co., Ltd. is one of the largest media groups in China. Faced with increasing competition from online media, SPG was looking for new ways to engage its readers with relevant and compelling content to keep them coming back to the publisher’s newspapers, while offering advertisers more targeted marketing services.
SPG integrated PROSPER S20 Imprinting systems onto its existing GOSS Newspaper printing machine to provide inline personalization capabilities to boost ad revenues.
• Seamless integration into high speed off-set newspaper printing presses
• Addition of inline variable data capabilities to web offset machines
• Ability to create variable gaming and contests that can drive increased newsstand sales