An exciting future in store for package printing

 

Kodak's Doug Edwards and Bing Wang address delegates at the  Flexo Association of China's Annual conference

Kodak’s Doug Edwards and Bing Wang address delegates at the Flexo Association of China’s Annual conference

Kodak’s Doug Edwards was recently in China for the Flexo Association’s Annual Meeting to talk about the future of flexography in package printing.  He noted that over the past five years, the packaging market has grown from $237B to $307B with emerging markets like China powering this expansion. Today, Flexo printing comprises 39% of the packaging printing market and is growing at a rate of 2-4% per year. Doug attributes Flexo’s increasing share of the market to some of the big improvements in technology, including Kodak’s Squarespot technology, which delivers improved tonal reproduction and excellent print stability across a range of packaging substrates.  Looking into the future of packaging, Doug discussed the opportunity to create a range of innovative new packaging applications, including, smart packaging embedded with sensors and printing solutions that are enabling greater brand protection.  Imagine food packaging that could tell consumers if a bag of food had been out of the refrigerator too long.   To learn more about Kodak’s solutions for smart packaging and brand protection, visit www.kodak.com/go/brandprotection