Print Newspaper industry adopts to challenges by innovating with hybrid printing applicatons

As circulation and print advertising revenues continue to decline, the question from printers today is how to create a newspaper model that is attractive to both readers and advertisers, whilst providing a healthy margin for publishers. To address this challenge, Kodak hosted 140 professionals from the Newspaper, Advertising, Distribution, and Printing industry from Mainland China, Taiwan, Hong Kong, Thailand, Malaysia, Philippines, and South Korea at a 3 day seminar.

Axel Springer integrates Kodak Prosper across all its German printing sites

Axel Springer integrates Kodak Prosper across all its German printing sites

A major focus of the seminar dived into how some of the world’s leading publishers are giving their web presses a new lease on life by integrating hybrid inkjet systems, like Kodak’s PROSPER S SERIES high-speed digital inkjet heads.

These hybrid systems are helping publishers offer their advertisers dynamic new ways to target their customers with variable data and targeted marketing campaigns that deliver a higher ROMI.

See how some of our customers, including Germany’s Axel Springer and China’s Shenzhen Press Group are  transforming their businesses with hybrid inkjet in these great case studies.