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Kodak hosted approximately 220 guests in the company’s Rochester headquarters Wednesday, Feb. 28, through Thursday, March 1, for its first-ever Taking Print Further event.
Over two exciting days, printers, analysts, press and industry influencers convened to hear keynote speakers and panelists discuss today’s print industry market trends and where print is ultimately heading in the future. A broad array of technology demonstrations was also on display throughout the event, representing all of Kodak’s print businesses.
“This event was all about having our printers really understand how far Kodak has come over the last several years with all the new product introductions. We also want to share our plans for where we can take print and make sure we’re helping printers to be more profitable and sustainable along the way,” Brad Kruchten, president of Kodak’s Print Systems Division (PSD) and host of Taking Print Further, said.
Two keynote speakers kicked of the gala dinner on Wednesday evening, including Frank Romano, a world-renowned authority on graphic communications, printing, publishing, electronic publishing, who shared his vision on the future of print. Tad Carpenter, designer, illustrator, author, educator, and host of Kodak’s “Press On with Tad Carpenter” vlog, also spoke about his “passion for print.”
The next day, participants gained first-hand experience of important new product innovations in the process-free, digital printing and functional printing categories – and heard from printers using the latest Kodak technology and integrated solutions to improve their profitability, sustainability and growth potential in new adjacencies. Two new product introductions were highlighted:
• KODAK SONORA X Process Free Plates, a game-changing new addition to the SONORA family, enabling up to 80 percent of the marketplace to transition to process free with this truly mainstream product.
• The KODAK NEXFINITY digital press platform, with a high-resolution multi-bit LED writing system is capable of running the widest range of applications including transactional, direct mail, packaging, commercial print and photobooks.
There was a vibrant discussion by top designers, photographers, niche publishers and trade media who continue to use print as a differentiated and value-adding medium at the intersection of traditional and digital marketing – and in the new omni-channel world of content generation and publishing.
Formal comments wrapped up with a presentation by Tom Cavanagh, Chief Customer Office and Vice President Advanced Materials and 3D Printing on new opportunities in functional printing, where Kodak is innovating in conductive inks and printing processes to transform traditional commercial printing and enable advanced products that include printed electronics.
Thursday concluded with closing remarks and a thank you from Kodak CEO Jeff Clarke, followed by exciting tours and product demonstrations at the fully loaded new NEXPRESS Demo Center in Building 205. The Demo Center boasts a new NEXFINITY machine and a new CTP Trendsetter with MCU running SONORA X Plates. Visitors also got to see Kodak’s Circuit Printing with Flexo demonstrations at Building 326.
According to what we heard, people left the event feeling energized and impressed:
“It is clear to see that this industry needs Kodak”
“If everyone in the industry knew what you could do, you would own it.”
“This makes me proud to be associated with Kodak”
“Kodak needs us, and we need Kodak to be successful.”
“I am a long-time Kodak user, but first time I have been to Rochester. This is impressive. I had no idea that Kodak was this large and had so much going on”
“This is a great event. Good to see Kodak involved in so much new technology”
“Very impressed with what we heard, had no idea Kodak had all of this going on.”
“The SONORA X product sounds great and should be a good fit for our business. Cannot wait to try it out”
“Wow! I wish some of our other senior managers had been here to see and hear this.”
“Very intrigued by the customer advisory council for the printed electronics project. How can I get more information?”
“If it were up to me, I’d replace all of my existing NEXPRESSES with NEXFINITY presses.”
“It’s great to see that Kodak is investing and committed to the future of print”