Phoenix Media Group Installs First KODAK PROSPER 6000 in China

Prosper 6000 largeDigital transformation continues as Phoenix leads China’s Print on Demand Market

Phoenix Publishing and Media Group (PPMG) is one of the leading publishing conglomerates in China. Over the past few years, Kodak has helped Phoenix transform into a digital operation that is better equipped to manage its vast book inventory, while also creating the capability for print-on-demand services. The integration of Kodak’s PROSPER 1000 System was the first step the company took to grow its short-run book printing operations through a Print on Demand (POD) capability.

With the POD line in full operation since November 2011, PPMG has successfully signed up more than 40 major publishers, with the capability to produce over 20,000 books a day. The company is able to commit to an average delivery time between 2-3 days. With this proven track record of success, Phoenix announced at All in Print in Shanghai, China that it is expanding its digital capabilities with the purchase of Kodak’s PROSPER 6000P System, making it the first installation in China.

Li Xue, Vice President of Phoenix Publishing & Media Group, commented: Printing digitalization and digital printing are the cornerstones of Phoenix growth strategy. During the past 3 years, Phoenix Group has excelled at POD and we continue to drive the market’s growth. The investment in the Prosper 6000 is designed to meet the increasing demand from our customers and is part of our Group’s strategic growth plans as we look to expand our on-demand print capabilities. By embracing digital, we have experienced rapid growth in our POD business and The PROSPER 6000 is a cutting-edge solution that is helping us thrive in China’s fast-changing printing market.

As Phoenix continues to focus on the growth of its on-demand printing business, the KODAK PROSPER 6000 Presses make it feasible and economical to print up to 200-lpi quality books at production run lengths of up to 3,000 copies. It prints at speeds of up to 1,000 feet, or 300 meters, per minute on matted and uncoated papers with a duty cycle of 90 million A4 top quality pages per month.

Bing Wang, Managing Director, Kodak China commented: “In today’s printing environment, businesses are investing in technologies that lay the foundation for future success. In book printing, printers are looking for ways to enhance revenue potential by shifting to profitable short-run jobs. These print-on-demand jobs reduce inventory costs and allow the printing of shorter runs on a just-in-time basis to meet specific orders. Phoenix is a true pioneer in this space and as a long time Kodak customer, we are honored to work closely with them as they continue to innovate for their customers and for China’s printing industry.”

The PROSPER 6000 Presses are powered by an advanced Intelligent Print System (IPS), which continuously monitors, evaluates and adjusts operations to ensure exceptional quality output. With the improved IPS, the PROSPER 6000 Presses can monitor and instantly correct color registration, delivering enhanced registration performance. The writing system runs on Kodak’s newly formulated nanotechnology inks, offering a greater color gamut and delivering print quality that rivals offset output on a wide range of uncoated, coated, and glossy papers. The PROSPER 6000p was first launched worldwide on June 10, 2014.