China’s Dynamic Printing Market

The impressive growth story of the All-in-Print China trade show, which kicks off at the Shanghai Expo Center on November 14th, reflects the health and vigor of China’s burgeoning printing sector. From the show’s debut in 2003, the number of exhibitors has grown from 480 to over 800 while the number of attendees has increased by 15% annually, to top out at over 100,000 in 2014. Today, China is the world’s second largest printing market, with output exceeding one trillion yuan (US $160M) and employing over 3.4 million people. All in PrintIt’s not only the size of the market that is interesting. The innovation and entrepreneurial spirit of China’s printing sector continues to get stronger every year.  Kodak is proud to be working with a range of leading printers that are spearheading entirely new printing models, like Print-on-Demand book publishing, variable data printing for newspapers and anti-counterfeiting measures in the pharmaceutical sector. The market is also taking strides to become more environmentally sustainable, a priority for China’s major printing associations. At the show, Kodak will honor Beijing Shengtong Printing Co. as the winner of the inaugural SONORA Plate Green Leaf Award for the Asia-Pacific region.

We will be showcasing this terrific work at our 200 square meter booth (#W1-B431) at the Expo center. But, we’re also taking a fresh approach to demonstrate Kodak’s latest technology innovations and winning applications for the commercial print, publishing and packaging sectors. A complimentary Kodak shuttle bus will transport participants to Kodak’s new Asia Pacific Technology Center to experience live demos of Kodak printing technology and see how it can be applied to grow their business, reduce operating costs and help them become more sustainable. It’s an exciting time to be in China, and we’re honored to have the opportunity to contribute to this dynamic market’s growth!