Nearly 400 media and publishing executives from across 29 countries recently met in Hong Kong at WAN-IFRA’s Publish Asia 2014 conference. Facing a rapidly changing environment driven by new technologies, the conference focused on how the print media business can re-invent itself. A key to this change centers on how successfully publishers can adapt their business models to remain relevant in this challenging, but dynamic environment.
Kodak’s Evandro Matteucci had the opportunity to speak at the conference to discuss how Kodak is helping its customers grow their businesses by combing the right technologies with smart business strategies. A key insight he brought forward was the need for publisher’s to play on their inherent strengths to help them increase circulation and advertising revenues.
For example, a number of international news dailies from across the world are finding creative ways to attract new readers through interactive gaming and contests at the newsstand. The results have been impressive. A popular daily newspaper in China saw a significant jump in circulation and revenue after deploying a strategy using hybrid-printing technology –Kodak Prosper—to insert unique bar codes for a lucky draw. The right investment in technology seamlessly integrated into existing offset equipment not only engaged readers, but opened up new opportunities to attract advertisers.