新柯达满血复活 激情对接用户 更聚焦更专注

Evandro Matteucci, Marketing VP, APR

 

5月22日,必胜网记者采访到柯达亚太区市场副总裁及图文事业部总经理伊万先生。伊万先生于2011年来到中国,这三年间,他亲历了中国印刷业的蓬勃发展以及柯达公司的起起落落。这三年,“柯达已经成为一个全新的公司”,从以往的面向消费市场的公司转变为一家面向商业用户的商业图文印刷公司;而与此同时,中国印刷市场的演变致使企业对高端解决方案的需求越发迫切,尤其在包装领域,为客户提供适合的解决方案成为柯达当仁不让的责任。4月1日柯达新首席执行官Jeff  Clarke走马上任,加强了公司从内到外颠覆性的变革,以客户及市场的需求为导向重新布局柯达的产品与服务,柯达已经迈出最为艰难也是极为重要的一步,取得的进步也显而易见,我们对柯达的未来充满信心。阅读报道全文,请关注必胜网。

 

Going Direct in Australia

Kodak’s Steve Venn speaks with Print21 to discuss our decision to move to a direct sales model for plates in Australia. You can read the entire article online at Print21. As Steve comments below, it’s all about the customer:  

Screen Shot 2014-02-24 at 14.24.46“It makes Kodak more competitive, at a time when customers are under extreme price pressures in some cases. But it’s not just a question of plate price, we’re looking forward to talking with customers about total solutions, from plates, workflow, colour solutions right through to working with customers considering a transition to digital.”

银发大佬彭安东重新定义柯达破产

2014年1月,当彭安东(Antonio Perez)在中国上海的陆家嘴接受《第一财经日报》独家专访时,柯达已经完成重组脱离破产保护,成为一家“小而专注”的商业图文印刷公司,并且重返纽约股票交易所挂牌交易,股票代码由“EKOD”变为了“KODK”。
这让人回忆起两年前,2012年1月,当1880年成立的美国老牌企业柯达宣布申请破产保护的时候,伊士曼柯达(Eastman Kodak)公司总裁兼首席执行官彭安东耳边充斥的,全是对这家一度辉煌的企业内部发展战略方针失误和创新能力不足的各种惋惜与警醒的声音。
“将申请破产保护解读为柯达的失败,是外界对柯达的误解。”彭安东说,柯达依据美国《破产法》第11章申请的破产保护,“申请破产保护是我们处理历史遗留债务问题,让公司拥有更精简的结构和更强大的资产负债表的‘成功’方式。”

“申请破产保护不是失败”

一头银发、现年67岁的彭安东2005年从惠普跳槽到柯达并担任CEO,他的前任邓凯达在2003年9月宣布柯达转型,“我的任务是带领柯达转型,现在已经基本完成。”彭安东说,他很快将结束自己8年的CEO任期,并继续担任柯达顾问。

Antonio

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Kodak plans to open technology training center in China

Kodak CEO Antonio Perez visited China this week to meet with customers, talk with business leaders at an AMCHAM China event and to announce plans to open The Kodak Regional Technology Centre in Shanghai. In an interview with Bloomberg, Antonio notes that demand for digital printing is increasing as companies in China are looking to transition into more dynamic business models.

As the second largest printing market in the world, Kodak is working with the industry to integrate new technologies that are transforming the publishing and packaging printing markets. The Centre, which is expected to open in the first-half of 2014, will showcase the latest developments in commercial printing technology, provide training  to customers and partners, and demonstrate innovative new business applications.  Our aim is to make this new Technology Centre a tremendous resource for our customers to learn about winning new applications and develop strategies to grow their businesses in China and across the Asia-Pacific region.