Leading by example, China’s largest publisher invests in a zero-inventory future

Kodak recently hosted an Open House in Nanjing, China at the facilities of our long-time customer, Phoenix Publishing & Media Group. If you’ve never been to Nanjing, it’s an impressive place. With over 8 million people, it is the second largest commercial center in East China. The city has a prominent place in Chinese history and culture, having been the capital of China for several periods. Since the Three Kingdoms period, it has been a leader in textiles, shipbuilding and printing.

Kodak’s William Mansfield share his insights  on how printers are profitably operating print-on-demand business models, where the business of printing books represents more than a US$35 billion opportunity, with China representing 12% of the global market.

Kodak’s William Mansfield share his insights on how printers are profitably operating print-on-demand business models, where the business of printing books represents more than a US$35 billion opportunity, with China representing 12% of the global market.

Today, Phoenix carries on the proud tradition of centuries of printing innovation in Nanjing. Established in 1991, Phoenix has become one of the most prominent publishing conglomerates in China. A position it has attained by keeping one foot in the future. Over the past several years, Phoenix has been investing in its future by creating the capability to become a leader in the Print-on-Demand (POD) publishing market. The integration of Kodak’s PROSPER 1000 System in 2011 was the first step the company took to grow its short-run book printing operations. Recently, Phoenix purchased Kodak’s new PROSPER 6000 as part of its continued investment to become a “zero-inventory” publisher. With over 40 major publishers on its POD platform and the capability to produce over 20,000 books a day, Phoenix can whisk a range of titles to buyers within 2-3 days. (more…)

Focusing on Emerging Geographies

Kodak EGThe world’s emerging geographies, which includes dynamic markets like China, India, Singapore and Brazil, are an important part of Kodak’s growth strategy for the long term. As these economies continue to expand and consumption patters grow, so to will demand for printing.

Kodak has been investing in many of these markets for some time now, whether its expanding our manufacturing capacity in China for Sonora Process Free Plates or helping our customer’s transition to new technologies, like Brazil’s Diario Do Para. To give you a glimpse into all the interesting things our customers, partners and Kodak are doing in these emerging markets, take a look at our recently launched Emerging Geographies Magazine.