Small Brands, Big Profits With Smart Packaging

"In this era where vast resources and heavy advertising play increasingly critical roles in generating a competitive advantage, creating a level playing field on the store shelf, at the point of sale, can make all the difference to a small or local brand."

“In this era where vast resources and heavy advertising play increasingly critical roles in generating a competitive advantage, creating a level playing field on the store shelf, at the point of sale, can make all the difference to a small or local brand.”

 

Kodak’ s Michael Bialko shared some great insights for how brands, whether big or small, can stand out at the crucial point of sale with great packaging. Consumer goods providers need to partner with packaging suppliers who fully understand how labels and packaging establish, enhance, and reinforce the brand, driving engagement and personal identification. You can read his full article online at Manufacturing Business Technology.

 

 

China’s CEPIEC Inaugurates Kodak PROSPER

CEPIECCEPIEC, which was established in 1987 by the  by the Ministry of Education, is one of the largest importers and exporters of publications in China. The company’s customers cover universities, research institutions, public libraries, hospitals, corporations and government organizations in over 30 provinces, municipalities and autonomous regions in China.

With an eye to modernizing their operations, including adding print-on-demand capabilities for its customers, CEPIEC recently purchase a KODAK 1000 PROSPER PRESS.  We’re very excited for their team, as they continue to break new boundaries in the marketplace. 

CEPEIC inaugurates Kodak's PROSPER 1000 Press, opening up a range of new applications, like Print-on-Demand books.

CEPIEC inaugurates Kodak’s PROSPER 1000 Press, opening up a range of new applications, like Print-on-Demand books.

 

Workflow Automation: Investment Delivers Top Value

Two-thirds of print service providers consider workflow automation a top investment priority PrinergyConnectBoxshotsimply because it enables them to better service customers and increases customer satisfaction. Today, customers typically want more speed and less cost, whether it’s 100 business cards or a half-dozen editions of 1,000 books each in different page dimensions—by tomorrow—from facilities on three continents.

For smaller providers, the growth of short-run jobs that comes about from increased demands for segmentation, direct mail personalization, and localized packaging presents challenges in achieving economies of scale. Automation makes short runs more practical, easier to manage, and efficient to produce through ganging. It also enables multi-facility operations, including international firms, to coordinate operations in complex projects. Linking multiple capabilities through hub-and-spoke structures—even in multiple locations and in mixes of web, sheet-fed, and digital lines—automation delivers consistency and efficiency.

Automation helps contain costs by reducing manual operations and introducing process improvements across the enterprise, increasing profit and enabling growth. Each operator touch adds cost, especially in template-driven jobs where Rules Based Automation (RBA) is designed to leverage savings. Reducing the number of touches enables providers to handle short-run jobs efficiently and frees staff for other beneficial functions such as cross-training, improving finishing and back-office efficiencies, prospect research and sales. (more…)

Kodak India displays solutions at Pamex 2013

PAMEX is one of the biggest International tradeshow in India that was organized by leading printing associations, All India Federation of Master Printers Association (AIFMP) along with TAFCON as an Associate Organizer. The show was attended by the largest printers and print buyers, publishers, converters and end users from design houses, media production, corporate etc. with a footfall of 18000+ visitors.Kodak India Team at PAMEX 13

Kodak took this opportunity to be a part of this show to showcase its complete strength of printing solutions that included Commercial, Digital, packaging and publishing printing solutions as well as its integrated workflow solutions.

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Managing Color Should Be As Easy As Driving

 

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Color matters. It matters to the designers you work with and to the clients you serve because ultimately, as buyers, color influences our decision to pick up that magazine or box of cereal from the store shelf, to open that envelope that came in the mail, etc. Unfortunately, for many print service providers, delivering accurate, consistent color is still a huge challenge. Press-to-proof alignment—spot color accuracy—press-to-press consistency—and other color-related issues can cause delays, spoilage and rework, and have a direct impact on the bottom line.

Color management should be similar to driving, where someone can get into a car and, regardless of that car’s make, model or style, that person should be able to maneuver it fairly easily. That consistency is what we want to bring to color management in printing—enabling prepress staff to work on any stage of the color process with little user ramp-up time. And that’s why we’ve joined forces with the International Color Consortium (ICC), the worldwide authoritative body in setting color industry standards. Because it matters to us too.

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Why You Need Workflow In Front Of That Digital Press…NOW!

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I don’t know how long this discussion has been active in the industry, but to me it feels like a conversation I’ve had every week for the past three years. Digital presses are no longer new or disruptive technology. They are table stakes for printers who need to be able to offer a full suite of production color and monochrome services whether it be short run, imprinting or variable data print (VDP) work. The challenge many are facing is almost universal: How do I manage the flow of jobs to the digital press(es)?

Digital presses give printers the ability to offer shorter run lengths than are possible on traditional presses. While not all digital press work is short run, much of it is driven by the need for quick turnaround, small order or variable work—where every page is unique. In many circumstances, these jobs are originating from Web-to-Print (W2P) systems. While service providers have established W2P solutions and have had digital presses for years, many are challenged with everything that happens in between the order being placed and the order making it onto the press. As the volume of this “short order” work starts to grow, traditional adhoc job management systems and procedures simply can’t keep up.

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