Kodak Opens New Asia Pacific Technology Center in Shanghai

Kodak opened its new Asia Pacific Technology Center in Shanghai to bring together the company’s break through technology platforms for the printing industry in Asia. The facility, which kicked-off construction in early 2014, combines demonstrations of Kodak’s leading printing platforms and solutions, a training center for employees, customers and printing sector partners, and showcases through winning applications, successful new business models.APR Center Exec Photo

 

Kodak Chief Executive Officer Jeff Clarke said, “It is a great privilege for Kodak to serve our customers in China. With the opening of our new technology center in Shanghai, we commit to continuously deliver to our commercial imaging and printing customers breakthrough capabilities that add efficiency, quality, reliability, and sustainability to your operations, while introducing creative business models that add value to your enterprise.”

The range of technology on demonstration at the new  1000 square meter Center includes KODAK SONORA  Process Free Plates, KODAK TRENDSETTER 800,  KODAK FLEXCEL NX System (5080W), KODAK  NEXPRESS Digital Production Color Press,KODAK  PROSPER S10 Imprinting System, and KODAK  PRINERGY Workflow Print Production Software (more…)

Creating new opportunities for newspaper publishers

Nearly 400 media and publishing executives from across 29 countries recently met in Hong Kong at WAN-IFRA’s Publish Asia 2014 conference. Facing a rapidly changing environment driven by new technologies, the conference focused on how the print media business can re-invent itself. A key to this change centers on how successfully publishers can adapt their business models to remain relevant in this challenging, but dynamic environment.

Kodak's Evandro Matteucci discusses the range of new business applications publishers are developing to stay competitive in a rapidly changing media market.

Kodak’s Evandro Matteucci discusses the range of new business applications publishers are developing to stay competitive in a rapidly changing media market.

Kodak’s Evandro Matteucci had the opportunity to speak at the conference to discuss how Kodak is helping its customers grow their businesses by combing the right technologies with smart business strategies. A key insight he brought forward was the need for publisher’s to play on their inherent strengths to help them increase circulation and advertising revenues.

For example, a number of international news dailies from across the world are finding creative ways to attract new readers through interactive gaming and contests at the newsstand. The results have been impressive. A popular daily newspaper in China saw a significant jump in circulation and revenue after deploying a strategy using hybrid-printing technology –Kodak Prosper—to insert unique bar codes for a lucky draw. The right investment in technology seamlessly integrated into existing offset equipment not only engaged readers, but opened up new opportunities to attract advertisers.