Print. For Good.

As long as there are creatives — authors, photographers, designers, publishers, printers, and more — print will flourish. And Kodak will remain committed to helping printers grow and thrive along with the industry. #kodakdrupa  #drupa2016  #printforgood

Kodak’s Sonora Process Free Plates debut in Japan

Kodak's Rich Rindo, General Manager, WW Marketing & Technical Applications and Vice President Print Systems Division, was in Tokyo to launch Sonora XJ,  ushering in a new era of sustainability for the markets printing sector.

Kodak’s Rich Rindo, General Manager, WW Marketing & Technical Applications and Vice President Print Systems Division, was in Tokyo to launch Sonora XJ, ushering in a new era of sustainability for the markets printing sector.

Japan is the latest market where printers will have the ability to greatly improve their sustainability with the introduction of Kodak’s Sonora XJ Process Free Plates. Designed at Kodak’s Gunma R&D Center in Japan to meet the specific needs of the Japanese market, Sonora XJ is is the only process free plate option in Japan available for packaging printers using UV. With the capability to handle run lengths of 20,000 impressions for UV applications, the technology is well equipped to handle the range of sophisticated applications the market expects.

Four Sustainability Lessons for Printers from the Sonoran Desert

Kodak’s Pam Patterson, Worldwide Product Marketing Manager for Plates & Sustainability recently posted a great piece after attending the GreenBiz Forum in Phoenix, Arizona. She discusses the state of sustainability in business today and the opportunities it brings for the printing sector.  Below is an excerpt from her post on the One Blog and a link to the full piece hereSonoran_Desert_620X0

Last week I spent three enlightening days at the GreenBiz Forum in Phoenix, Arizona. One of my roles here at Kodak is to show printers how they can reduce their environmental impact by using process free plates in their offset printing operations, and I went to the GreenBiz Forum to learn about the state of sustainability in business today and bring back some lessons for Kodak and the printing industry.

It was fitting that the event took place in Phoenix, the largest city in the Sonoran Desert !

The forum was incredibly informative, full of case studies from companies that are creating new best practices around sustainability and workshops that tackled the big challenges like water scarcity, supply chains, and employee engagement.

Here are four of the takeaways that I found most interesting and applicable to the printing industry.

 

Kodak and SPPC Expand Collaboration to Inspire Next Generation of Printing Industry Professionals

21_CeremonyThe Shanghai Publishing and Printing College (SPPC) was established in 1953 as the first center of education dedicated to the printing and publishing sector. Its influence on the industry’s development over the past 60 years has been significant. The schools training facilities, printing labs, and investment in first-rate printing technology has turned out over 50,000 graduates who enter the workforce with a strong technical foundation and excellent business management skills.

Kodak’s relationship with the SPPC began in 2010, when the school invested in a KODAK FLEXCEL NX Digital Flexographic System, making it the first installation in China. This investment continues the school’s longstanding commitment to equip students with the capabilities to excel in one of the world’s most dynamic printing markets. As China’s packaging sector continues to expand and brands demand more creative packaging solutions, the FLEXCEL System is exposing students to a range of new applications that will shift what’s possible well into the future. Besides that, Kodak’s leading inkjet printing solutions are also under consideration of SPPC’s new investment to teach their students.

At last month’s All in Print Tradeshow in Shanghai, Kodak deepened its collaboration with the SPCC with the signing of the “New Technology Innovations” partnership. (more…)

Small Brands, Big Profits With Smart Packaging

"In this era where vast resources and heavy advertising play increasingly critical roles in generating a competitive advantage, creating a level playing field on the store shelf, at the point of sale, can make all the difference to a small or local brand."

“In this era where vast resources and heavy advertising play increasingly critical roles in generating a competitive advantage, creating a level playing field on the store shelf, at the point of sale, can make all the difference to a small or local brand.”

 

Kodak’ s Michael Bialko shared some great insights for how brands, whether big or small, can stand out at the crucial point of sale with great packaging. Consumer goods providers need to partner with packaging suppliers who fully understand how labels and packaging establish, enhance, and reinforce the brand, driving engagement and personal identification. You can read his full article online at Manufacturing Business Technology.

 

 

Do You Worry about Rising Energy Costs?

In business there are small ways to save on electricity and there are big ways. Saving electricity is important not only for reducing costs but for becoming more sustainable. We developed the infographic below to highlight the energy that printers use to make plates. You may not think about how much energy your plate making equipment uses, but it’s worth noting that ovens to bake plates use a lot of energy, and a large plate processor will use more energy than a small plate processor.

Sonora_Energy_InfographicKodak is committed to developing solutions to help printers reduce their energy costs. For instance, KODAK SONORA Process Free Plates go straight from the imager to the press, skipping the processing step entirely, which means no processing equipment and therefore no energy needed to run that equipment. That can make a big difference!

We estimate that in the next year alone, the commercial print industry could save up to 100 million kWh of energy because of SONORA Plates.

The number of printers that have switched to SONORA Plates is astounding. To keep up with the demand, we recently announced that we’re adding a new line dedicated to SONORA Plate production for the Americas in our Columbus, Georgia, plant, and we’ve added capacity in Osterode, Germany for Europe, the Middle East, and Africa, and in Xiamen, China, for the Asia-Pacific region.

Kodak has solutions that can reduce energy usage while imaging plates as well. Do you have an older CTP device? It might be time for an upgrade. Some newer KODAK Platesetter models have power save features such as automatic shutoff during idle times or remote on/off functionality, and the KODAK ACHIEVE Platesetter, our latest platesetter offering, uses only 0.7 kWh when imaging and 0.48 kWh in standby mode. That’s about as much as a vacuum cleaner and a television set, respectively.

Just as it’s important to move to the latest energy-efficient appliances and light bulbs at home to save energy, businesses need to look at the latest solutions that can reduce energy usage. Making a change could make a big difference in that monthly utility bill.

For a look at how SONORA Plates can also reduce your water costs, see this previous blog post and infographic.

Creating new opportunities for newspaper publishers

Nearly 400 media and publishing executives from across 29 countries recently met in Hong Kong at WAN-IFRA’s Publish Asia 2014 conference. Facing a rapidly changing environment driven by new technologies, the conference focused on how the print media business can re-invent itself. A key to this change centers on how successfully publishers can adapt their business models to remain relevant in this challenging, but dynamic environment.

Kodak's Evandro Matteucci discusses the range of new business applications publishers are developing to stay competitive in a rapidly changing media market.

Kodak’s Evandro Matteucci discusses the range of new business applications publishers are developing to stay competitive in a rapidly changing media market.

Kodak’s Evandro Matteucci had the opportunity to speak at the conference to discuss how Kodak is helping its customers grow their businesses by combing the right technologies with smart business strategies. A key insight he brought forward was the need for publisher’s to play on their inherent strengths to help them increase circulation and advertising revenues.

For example, a number of international news dailies from across the world are finding creative ways to attract new readers through interactive gaming and contests at the newsstand. The results have been impressive. A popular daily newspaper in China saw a significant jump in circulation and revenue after deploying a strategy using hybrid-printing technology –Kodak Prosper—to insert unique bar codes for a lucky draw. The right investment in technology seamlessly integrated into existing offset equipment not only engaged readers, but opened up new opportunities to attract advertisers.

Creative Print Advertising

McDonaldsPotatoes

McDonalds print ad featuring a box of fries carved out of a potato

While the growth of digital media has certainly impacted print-advertising revenues, there is no question it’s still a very important medium for brands to connect with their customers.

At Kodak, we’ve been meeting with a lot of publishing customers to help them understand how new printing technologies are helping to transform print into a more dynamic and engaging platform for brands. We found this collection of creative print-advertising campaigns extremely inspiring and further proof that print is still very much a powerful medium.

 

 

2014 Korea Kick Off Meeting

In mid of February, the Kodak team in Korea including sales, marketing, management team of 14 channel partners and its key customers convened in a Kick Off meeting held at the Grand Hilton Seoul in Korea to start the year by aligning on printing market situation and directions for 2014 as well as, equipping the team with business skills on how to optimize opportunity with Kodak solution in each of the sessions; Sonora XP, New CTP & UWS, Hybrid printing, NexPress Gold solution and Flexcel NX for Packaging. Key resource speakers were experts from Kodak Korea.

Korea team did celebrating CTP deal of 2014 with channel & end user and provide useful success stories & samples to participants.Contract

An exciting future in store for package printing

 

Kodak's Doug Edwards and Bing Wang address delegates at the  Flexo Association of China's Annual conference

Kodak’s Doug Edwards and Bing Wang address delegates at the Flexo Association of China’s Annual conference

Kodak’s Doug Edwards was recently in China for the Flexo Association’s Annual Meeting to talk about the future of flexography in package printing.  He noted that over the past five years, the packaging market has grown from $237B to $307B with emerging markets like China powering this expansion. Today, Flexo printing comprises 39% of the packaging printing market and is growing at a rate of 2-4% per year. Doug attributes Flexo’s increasing share of the market to some of the big improvements in technology, including Kodak’s Squarespot technology, which delivers improved tonal reproduction and excellent print stability across a range of packaging substrates.  Looking into the future of packaging, Doug discussed the opportunity to create a range of innovative new packaging applications, including, smart packaging embedded with sensors and printing solutions that are enabling greater brand protection.  Imagine food packaging that could tell consumers if a bag of food had been out of the refrigerator too long.   To learn more about Kodak’s solutions for smart packaging and brand protection, visit www.kodak.com/go/brandprotection